If you speak to people who care about food, you might think that homemade food, food made from scratch with natural ingredients, tastes always better than industrial food.
Well, if you think of all the salt, sugar, fat and aromas, the industry puts in their food, in most cases the opposite is valid.
One of the reason might be the health factor. If you cook yourself, you see the quantity of salt, oil and sugar and tend to put in less, which makes it healthier and less tasty. If you buy a can, mostly you don’t even know what they have put in.
The real challenge is to create a tasty and delicious healthy meal, that people like and are attracted to.